In order to enable Rich Pins, you have to have what’s called “Open Graph” code on your website. Setting up this extra Pinterest functionality does not take long and has tons of benefits.Īnd you can set it up once, and then any content pinned from your website will display as a Rich Pin. Getting Started With Rich Pins for Your Therapy Website This can result in less repins, fewer follows and less traffic back to the original website’s content. There’s no extra information, such as a bold title for the content, a “read it” button, or “Article from” highlight of the author’s Pinterest profile. You may be wondering, what does a NON Rich Pin look like?įor comparison’s sake, here’s an example: So you’re going want to set up this functionality if you’re using Pinterest to promote your private practice blog. Notice how Rich Pins display your blog titles clear and gives your ideal audience more chances to click over to your website.Īnd tests have shown that Rich Pins have been proven to increase traffic. Rich pins are a way for Pinterest to provide some extra information about your website along with pins that link back to your pages and posts.īy enabling a bit of code on your website, it allows Pinterest to gather a little information about any content pinned from your website.Ī bold title, your website name and your profile picture all appear with your pin to let pinners know more about who they’re repinning and where the content came from.Īll this extra info will help you stand out in the busy Pinterest feed. In this post we’ll go over what Rich Pins are exactly and how to get started using them on your own Pinterest profile and private practice website. It’s a great way to stand out on Pinterest and makes it easier to drive traffic back to your therapy website. Rich Pins allow Pinterest to display extra information about you and your website when pinning content from your website.
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